The “MeTube” project The project was conceived by director Daniel Moshel (Moshel Film). Given Schram’s fondness for oscillating between singing, art and new media, the film expert and the opera singer have merged their efforts. The result: a fusion of new media, classical opera singing interpreted in a modern manner and artistic, ingenious self-promotion laced with a dose of self-mockery. No less than George Bizet’s Habanera from "Carmen" has been reinterpreted for “MeTube” and enhanced with electronic sounds.